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Breaking misconceptions and spreading peace

Breaking misconceptions and spreading peace

Hey everyone, so we recently launched a new Arabic inspired streetwear brand - using Arabic calligraphy designs to promote the message of peace and try to break misconceptions and stereotypes about Arab/Muslim "terrorists".

Through this, we aim to share the beauty of the Arabic language and art in a way that everyone can relate to.  

SO WHAT IS OUR STORY?

With everything that is going on in the world today, peace is what we need more than ever. Since we are not politicians nor do we have any control over the matter, we inevitably felt frustrated and helpless. We then wondered; what role can we play?  After some thought, we came up with Salaam Apparel: a simple message the whole world could relate to, a message of peace expressed through streetwear.

We are huge admirers of the Arabic language and art, especially when expressed through Arabic calligraphy. The brand ‘Salaam Apparel’ was created to spread the Salaam, the Arabic greeting of ‘peace’ by using inspirational Arabic proverbs embedded in Arabic calligraphy and designs.

Each of our designs contains a unique message aimed to enrich a person’s life with contentment, positivity, and most importantly, inner peace.

We are looking for some feedback from you guys, so please share your thoughts on the concepts and the designs.

 

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Freestyled Arabic Illustration Of Nouns

Freestyled Arabic Illustration Of Nouns

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S/S 2017 SECRET STREET STYLED TRENDS

S/S 2017 SECRET STREET STYLED TRENDS

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Streetwear Vibes

Streetwear Vibes

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The Five Hottest Streetwear Trends Of 2017

The Five Hottest Streetwear Trends Of 2017

     Streetwear seems to be the hottest fashion trend on the runways and the 2017 styles are showing an even more direct connection between high fashion and urban streetwear. With styles ranging from athletic and sleek, to oversized and baggy, these are the five hottest streetwear trends of 2017:

  1. Athluxury

Athluxury refers to luxurious athletic wear and is a trend that has been listed by Vogue as one to watch in 2017. Top designers including Tory Burch, Calvin Klein and Moschino have added this trend to their new lines and have adapted the jogger as a streetwear staple.

  1. Embroidered Denim

     Elevate your denim game with embroidered patterns from the 60’s! This new trend is being reintroduced by labels such as Gucci and Urban Outfitters and can be seen on celebs including Zayn Malik.

  1. Wide Leg Silhouette

     The classic wide leg silhouette has made a huge comeback in the form of trousers, jeans and jumpsuits. This classic look is being popularized on the pages of both Vogue and Glamour and can be seen worn by celebrities Ariana Grande and Gigi Hadid.

  1. Fishnets with Denim

With an edgy tone and a rock n roll attitude fishnets are back and are being worn in nightclubs as well as by socialites at red carpet events. Fishnets under ripped denim can turn your grungy jeans into a high fashion look that is taking the industry by storm!

     

  1. Oversized Everything!

     Could the 90’s grunge scene be making a comeback? Recently, we have seen a resurgence in oversized flannels and boyfriend jeans but many top designers are taking this trend a step further and creating entire collections that are oversized and loose.

     Turn 2017 into your very own year-long fashion show with these top looks and be sure to leave a comment below and let us know what you like, or don’t like, about these new streetwear trends.

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Calligraffiti: When Arabic Calligraphy meets Street Art

Calligraffiti: When Arabic Calligraphy meets Street Art

     We are all somewhat familiar with the rich textures and history of Islamic Art, Architecture and Arabic Calligraphy but what many of us aren’t familiar with is the new trend of Arabic calligraphy graffiti art which has been coined, calligraffiti art. Some of today’s most talented young Islamic artists are becoming a part of this trend and the resulting art can be seen in cities throughout the world.

     Traditionally, Arabic calligraphy isn’t displayed on bridges, buildings and other solid structures mainly because of the deep-seated traditions the Islamic faith holds for both its art and its writings. But this new breed of artist has traded in their brushes, paper and bamboo pens for spray cans, rollers, stencils and scaffolding and are creating some very innovative, and beautiful, works of art on a variety of canvasses. Everything from buildings and walls, to marketable items such as iPhone cases, designer handbags and clothing are becoming a medium for calligraffiti.

      While most of the calligraffiti is still displayed on buildings and other structures, artists are coming to the realisation that their hard work may not last. Some cities are treating it as typical graffiti and calling many of these talented artists’ work an eyesore. Still, some cities are not as quick to remove the graffiti even including it in many local art shows and festivals.

     Some of the more well-known artists including Chaz Bojorquez, Khadiga El-Ghawas and Niels Shoe Meulman, the father of calligraffiti, have been known to be paid very well for their work with some even receiving commissioned work from museums and business owners.

     One prolific graffiti artist who seems to be rising in popularity in the art scene is el Seed. El Seed has been featured on Ted Talk and his work can be seen in many of the world’s major cities. el Seed is a Tunisian street artist born in France renowned for his combination of fine Arabic calligraphy and graffiti techniques. His most famous and controversial mural is located on the Jara Mosque in the Tunisan town of Gabes and measures 47 meters tall and 10 meters wide. The work reads a verse from the Quran encouraging people to celebrate their differences, respect each other and unite.

     Could this be a new era for graffiti? Could society finally see it for the art that it is even if it is on a medium that doesn’t adhere to the norm? What do you think? Is calligraffiti a true art form that should be celebrated and posted alongside works of art from traditional artists as well?

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A Collection of Beautiful Arabic Proverbs

A Collection of Beautiful Arabic Proverbs

The Arabic language and culture is rich with history and tradition. Stories that are passed down from father to son are often passed down for generations and some of them have become beautiful proverbs over the centuries. At Salaam Apparel, we are proud of our heritage and we feel that the Arabic language and its teachings are an important reminder that teaches us many of life’s lessons. Some of these lessons are included in the Arabic proverbs below.
     We have included the proverb in its interpretation as well as a practical explanation of each one and how it can apply to your life.
التكرار يعلّم الحمار (it-tikraar yi3allim il-Humaar.)
Repetition teaches (even) a donkey. (Practice makes perfect.)
 

يا أخذ القرد على ماله, راح المال وبقي القرد على حاله. (ya waaxod il-'ird 3ala maalu yiruuH il-maal wa yi'3od il-'ird 3ala Haalu)

If you marry a monkey (i.e. someone ugly) for his money, the money will go away and the monkey will stay the same (as ugly as ever). (Don't marry for money.)

 

القرد فى عين امه غزال. (il-'ird fi 3ein ummu ġazaal.)

In his mother’s eye, the monkey is (as beautiful as) a gazelle. (Comment about mothers' bias or partiality to their children.)
 
الطيور على اشكالها تقع.(iT-Tuyuur 3ala aškaaliha taqa3u.)
Birds of a feather flock together.
 

اليد في الميّة مش زي اليد في النار. (il-iid fil-mayya miš zayy il-iid fin-naar.)

The hand in water isn’t like the hand in fire. (Easier said than done; used to criticize someone removed from the situation at hand who is telling those involved how to deal with it.)
 
ابن الوزّ عوّام. (ibn il-wazz 3awwam.)
The son of a goose is a swimmer. (Like father, like son.)
 
دوام الحال من المحال. (dawaam il-Haal min il-muHaal.)
Continuing the same state is impossible. (Nothing stays the same.)
 
اللى يشوف بلوة غيره تهون عليه بلوته. (illi yišuuf belwit ġeiru tihuun 3aleih belwitu.)
Seeing someone else’s problems makes your own problems seem smaller. (Considering others' problems will give you perspective.)
 
احنا في الهوا سوا. (eHna fil hawa sawa.)
We are in the same boat (lit. same air).
 
اللى مكتوب عالجبين لازم تشوفه العين. (illi maktuub 3al-gibiin laazim tšuufu l-3ein.)
What is written on the brow will inevitably be seen by the eye. (One will inevitably meet one’s destiny.)
 
يا مآمن للرجال يا مآمن الميّة في الغربال. (ya me'aammin lir-ragaal ya me'aammin il-mayya fil-ġurbaal.)
Trusting men is like trusting water in a sieve.
 
الحلو حلو لو قام من النوم، والوحش وحش لو غسل وشّه كل يوم. (il-Helw Helw law 'aam min in-noom, wal-weHš weHš law ġasal wiššu kull yoom.)
The beautiful is beautiful (even right after) rising from sleep, and the ugly is ugly (even) if they wash their face every day. (You can't hide beauty or make the ugly beautiful.)
 
على قد لحافك مد رجليك. (3ala 'add liHaafak midd regleik.)
Stretch your legs as far as your blanket extends. (Don’t live beyond your means.)
 
انت تريد وهو يريد والله يفعل ما يريد. (anta turiid wa-howa yuriid wallaah yaf3al ma yuriid.)
You want what you want and he wants what he wants, but God does what He wants. (Man proposes, God disposes.)
 
طبّاخ السمّ بيدوقه. (Tabbaax is-simm biyduu'u.)
One who cooks poison tastes it. (What goes around comes around.)
 
اتغدّى بيه قبل ما يتعشّى بيك. (itġadda biih 'abl ma yit3ašša biik.)
Eat him for lunch before he eats you for dinner. (Kill him before he kills you; get your blow in first.)
 
الحركة بركة. (il-Haraka baraka.)
Movement is a blessing. (Exercise is good.)
 
تضرب القدرة على فمها تطلع البنت لأمها. (tiDrab il-'idra 3ala fummaha, tiTla3 il-bint li-ummaha.)
Like mother, like daughter.
 
خسارة قريبة أحسن من مكسب بعيد. (xosaara qariiba aHsan min maksab ba3iid.)
A loss soon is better than a victory much later. (It's better to cut your losses and admit defeat quickly rather than stick it out and eventually win a victory that cost you a lot.)
 
الجايات أحسن من الرايحات. (ig-gayyaat aHsan min ir-rayHHaat.)
What is coming is better than what is gone. (The future is better than what's past; used to cheer people up.)
 
الغالي تمنه فيه (il-ġaali tamanu fiih)
You get what you pay for. (Expensive things are worth the price for their quality.)
 
إن سرقت، اسرق جمل، وإن عشقت، اعشق قمر (in sara't, isra' gamal, wa'in 3eše't, i3ša' 'amar)
If you steal, steal a camel, and if you love, love (someone as beautiful as) the moon. (If you're going to do something, go all out.)
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